This cable is really good. It is so well built I doubt it will ever fall apart or wear out unlike the other cables I have purchased to charge my IPad. It is heavier looking and feeling compared to the traditional white cables. The way it is build around the power ends is really strong. They will never wear out at the ends. Amazing construction. I also like the colour for a change. You can't miss it. I always have my doubts when I buy cables that are "non Apple" however I can assure you the cable works. I prefer a longer cable and the length on this one is perfect ( about 6 ft ). With the price and the durability in mind this is one of the best cables you can buy.

This is a sturdy, somewhat stiff cord that charges and syncs perfectly. I had gone through several oem cords and this one looks like it will last forever! Great product. I can now be charging in bed and still have lots of length to use the phone or even pass it over to my wife. Color is great so as to stand out when vacuuming and suck it into the powerhead. Looks like yet another great product from prime cables. Thanks

My kid uses this cable everyday. It holds up to a kids wear and tear.

Great

Working Great.

No complaints about primecable brand. Cables have held up well.