Deducting a star based on previously purchasing this gauge of cable from another store and this is thinner. Other than that the sound is clear with no issues with distances of 50ft.

Even at 12AWG the wire is flexible, strips easily and great price.

For the price it should be fine. I did notice the strands were not as tightly wound as my current 12awg speaker wire. Not sure how many strands the Prime Cable 12awg wire has compared to my current 12awg wire, but it appears to be less. I would rate it as an econo speaker wire. Fits the Prime cable banana plugs without any problems.

Looks good. No time to compare with my old cables.

Flexible, ran through the ceiling nicely.

Good quality wire copper at an unbeatable price (albeit wire prices are incredibly high regardless) Shipping process needs improvement to remain competitive with other online sellers.