This cable is really good. It is so well built I doubt it will ever fall apart or wear out unlike the other cables I have purchased to charge my IPad. It is heavier looking and feeling compared to the traditional white cables. The way it is build around the power ends is really strong. They will never wear out at the ends. Amazing construction. I also like the colour for a change. You can't miss it. I always have my doubts when I buy cables that are "non Apple" however I can assure you the cable works. I prefer a longer cable and the length on this one is perfect ( about 6 ft ). With the price and the durability in mind this is one of the best cables you can buy.

I have purchased 6 of these over the past year as gifts for my family. They are very good quality. One of them frayed after a year of use but I'm sure it took a lot of abuse from my daughter. Other genereic cables I have bought in the past work for a while and then the iOS devices don't recognize them anymore. These cables are Apple Certified and they are still working after a year of use. I would buy again if needed but I don't think I will need to replace these for a while. Price is great. What blows me away is the cost of shipping is cheap even in Canada.

My kid uses this cable everyday. It holds up to a kids wear and tear.

Great

Working Great.

No complaints about primecable brand. Cables have held up well.