This cable is really good. It is so well built I doubt it will ever fall apart or wear out unlike the other cables I have purchased to charge my IPad. It is heavier looking and feeling compared to the traditional white cables. The way it is build around the power ends is really strong. They will never wear out at the ends. Amazing construction. I also like the colour for a change. You can't miss it. I always have my doubts when I buy cables that are "non Apple" however I can assure you the cable works. I prefer a longer cable and the length on this one is perfect ( about 6 ft ). With the price and the durability in mind this is one of the best cables you can buy.

Amazing cable. Really love the length of it, and how durable the cable feels. The bright colour of the nylon on the cable is actually very pleasing to the eye. Charging speed and transfer speed is just the same as a stock cable, but the cord ends feel really solid and not like they will fall apart. Bit of a heavier end and they are metal, but it still fits in to the plug in my phone with a case on. Overall these are great cables. I highly recommend them!

My kid uses this cable everyday. It holds up to a kids wear and tear.

Great

Working Great.

No complaints about primecable brand. Cables have held up well.