This cable is really good. It is so well built I doubt it will ever fall apart or wear out unlike the other cables I have purchased to charge my IPad. It is heavier looking and feeling compared to the traditional white cables. The way it is build around the power ends is really strong. They will never wear out at the ends. Amazing construction. I also like the colour for a change. You can't miss it. I always have my doubts when I buy cables that are "non Apple" however I can assure you the cable works. I prefer a longer cable and the length on this one is perfect ( about 6 ft ). With the price and the durability in mind this is one of the best cables you can buy.

I purchased a bunch of these cables for my kids' iPads so that they could keep them in the car and they are holding up very well after several months of daily usage. I am using them with a generic car charger and no longer have to endure complaints about devices running out of power or having to share a cable. I also like that they are a bright colour so that the kids are less likely to step on them. I will be buying more to put in our other car.

My kid uses this cable everyday. It holds up to a kids wear and tear.

Great

Working Great.

No complaints about primecable brand. Cables have held up well.